EP9: On The Shoulders Of Giants: Leveraging Others' Content To Fit Your Narrative

Are you struggling for originality in your content?

What if I told you there are already thousands of incredible ideas out in the world to use, waiting for you to give your own spin to?

A bottomless cache of creative hooks and angles you can use to connect with your audience.

In this episode of Content Untapped, we challenge the idea that creatives need to hunt for complete originality. 

Join us as we walk you through the idea of Creative Piggybacking and the value of It's about building on existing ideas to create something uniquely yours. 

In this episode, you will discover:

• The real origins of the Pixar Classic "A Bugs Life" and what you can learn from the man who inspired it
• How a detective novel can form the creative spine of your next business book
• The secret to creativity from Issac Newton 

Reading for this episode: https://faroutmagazine.co.uk/star-wars-and-akira-kurosawa-film-hidden-fortress-video-comparison/

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If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:

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• Write Business Results
• Ivan Meakins

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